How Athlete's Thread escaped the headcount trap.
A growing NIL merchandise company changed how campaign assets get made, giving its team more time for strategy and creative testing.
Industry
Company Size
Focus
10,933
Hours Saved
90,376
Automated Assets Generated
3
Projected Hires Avoided
Creative demand grew faster than the team could keep up.
Every new athlete added another round of campaign assets across products and channels. The company had more than ten designers, but launch spikes still meant long lead times and more time spent coordinating work and checking output.
Growth kept adding production pressure. The team needed a way to handle more campaigns without sending every new athlete through the same manual work.
Campaign work no longer started from scratch.
Athlete and campaign data now moves through the tools the team already uses. Salesforce holds the source information. Airtable manages each request, and finished assets return to Google Drive, Airtable and Salesforce.
01
Generate launch and campaign assets from the same operating system
02
Find and rank athlete images before creating each asset
03
Route finished work to Google Drive, Airtable, and Salesforce
04
Surface failures in Slack so the team can respond quickly
Growth stopped adding the same pressure.
Marketing moved from production work back to campaign strategy and creative testing.
Campaign spikes stopped breaking timelines during peak periods.
Leadership reclaimed time previously spent coordinating designers and reviewing output.
Signing new athletes stopped creating immediate pressure on the marketing team.
From Google Docs to scalable pipeline
Kojo moved sales and delivery out of scattered documents and founder memory, so both teams could see the pipeline and carry work forward.
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