We are teaching over a million people online about AI. Every single day.
GPC runs 'How to AI', a Substack newsletter with over 900,000 subscribers & reaching millions on Linkedin. You are probably one of them, so you do get AI. But not your team. Let us help you.
AI feels like a technology. But it's a people problem.
Our leaders were educators before being consultants. We nerd about change management all day.
Nobody adopts a tool they're afraid of. We sit with the people who never asked for AI and teach it on their own work.
Most companies don't have a data problem. They have a paralysis problem. We find the reports each role actually opens.
If your GMs will never open the dashboard, we stop asking them to. We build into the tools and approvals they already use.
We name an internal owner on day one, document the system, and stay close enough to fix what drifts.
What adoption looks like.
“I feel confident that we'll be able to support what we close without massively increasing opex.”
— Gregg Clunis, CEO
Meet our partners.
The people shaping the strategy stay close enough to understand the work, make decisions, and carry context into delivery.
Strategy & Vision
Pete Sena
CoFounder and Executive Chairman. Twenty years in branding and product before AI, and the one on stage when a company puts 200 leaders in a room. He thinks about AI through the lens of Applied Imagination: using technology to help people see more possibilities, connect ideas, and make what was previously hard to imagine tangible. He sets the story your team hears first.
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Operations & Delivery
Grant Hushek
Partner and CEO. Former CEO of Grantbot, where he scaled the company to over $1M in sales. He has taught AI to billion-dollar organizations, built AI systems for real teams, and spent eight years teaching everything from kindergarten math to college calculus. He’s obsessed with making complicated things practical, then making them stick.
EDUCATION & R&D
Ruben Hassid
CoFounder and Partner. Ruben writes "How to AI" for over a million readers a week. He does not care about the news or the hype. He's obsessed over how to use AI, and how to make sure more people gets onboard.
