Privacy Policy

This Privacy Policy describes how General Purpose Consulting LLC, located at 470 James Street, New Haven, CT 06513, USA (“GPC”, “we”, “us”, or “our”), collects, uses, shares, and protects your personal information when you visit or interact with www.gpc.consulting (the “Site” or “Service”).

Information We Collect

We gather the following categories of personal data:

• Name
• Email address
• Company name and role (if submitted)
• Social media profile (when interacting via LinkedIn or other platforms)
• IP address and browser/device information (automatically via cookies or analytics tools)
• Activity and usage patterns on the website

How We Use Your Information

We use personal data for these purposes:

• Respond to inquiries and provide customer support
• Deliver marketing and promotional communications (with consent)
• Provide and personalize your experience with the Site or Services
• Improve website performance and usability
• Enable targeted advertising on Google, Meta, and LinkedIn
• Maintain legal compliance and security standards

We do not sell your personal information.

Legal Bases for Processing (GDPR Compliance)

We process data under these legal bases:

• Your consent (for marketing communications)
• Legitimate interest in improving services and maintaining security
• Performance of a contract (delivering requested services)
• Compliance with legal obligations

Sharing Your Information

We share personal data only when necessary:

• With service providers for advertising, analytics, CRM, and communication
• With legal authorities if required by law
• During a business merger, acquisition, or asset sale, subject to confidentiality protections

All third-party processors are contractually bound to protect your data and use it solely for the intended purpose.

Data Retention

Our information retention periods include:

• Marketing leads: up to 24 months of inactivity
• Support or service interactions: as long as needed to fulfill contractual or legal obligations
• Analytics data: stored in anonymized or aggregated form where possible

Your Rights

Depending on your location, you may have the following rights:

• Access your personal data
• Rectify inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with a data protection authority

Contact hello@gpc.consulting to exercise these rights.

Cookies and Tracking

We use cookies and similar technologies to:

• Ensure site functionality
• Analyze site usage and improve performance
• Deliver personalized ads

You can manage your cookie preferences at any time through your browser settings.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

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Security

We apply appropriate technical and organizational safeguards to protect your personal data. However, no system is fully immune to risk.

Updates to This Policy

We may update this policy periodically. Changes will be posted on this page with a revised effective date. Continued use of the Site after updates indicates acceptance.

Contact Us

General Purpose Consulting LLC

470 James Street, New Haven, CT 06513, USA

Email: hello@gpc.consulting