How Life Space Digital found decision-maker contact data for 76% of its target companies.
A contact enrichment pilot delivered 290 contacts across 281 companies and took over research work their VP of Business Development said consumed 70% of rep time.
Industry
Company Size
Focus
76%
Of target companies resolved to a named decision-maker
290
Contacts delivered across 281 companies
$6.80
All-in cost per building
Reps were spending most of their time finding the one person who could say yes.
A rep could be handed 250 buildings and then have to resolve each one manually. That meant knocking on doors, searching the web for names and phone numbers, and working through incomplete company information.
The premium database Life Space Digital already paid for often returned LLC shells and general switchboard lines instead of the actual owner or property manager they needed. Their VP of Business Development estimated that prospecting consumed 70% of rep time across a 20-person sales team.
We turned the rep's manual research process into an agent-driven enrichment workflow.
Before building anything, we mapped how a rep actually resolves a building to the right person, source by source. We then built agents that could apply that same research logic at scale using openly available data.
01
Start with a target building and work toward the person who can make the buying decision
02
Search company websites, trade press, LLC records, and association lists
03
Resolve the account to a named owner or property manager whenever the available data supports
04
Tag every contact back to its building so the result is immediately usable by the sales team
“I feel confident that we'll be able to support what we close without massively increasing opex.”
Gregg Clunis
“Above and beyond what I anticipated when we first spoke.”
Gregg Clunis
“As a foundation, it feels really strong to me.”
Gregg Clunis
The pilot reached the target resolution rate while removing a major manual research burden.
The pilot started with 300 companies and produced 281 unique companies after deduplication.
It returned 290 contacts, with 76% of companies resolved to a named person, within the 75% to 80% stretch target set for the pilot.
The workflow used openly available data rather than premium data subscriptions. The unresolved accounts were primarily LLC shells, buildings with little or no online footprint, and records behind paywalls.
The total cost was approximately $6.80 per building, including a $2.00 agent run and $4.80 in Clay enrichment.
How Athlete's Thread escaped the headcount trap
A growing NIL merchandise company changed how campaign assets get made, giving its team more time for strategy and creative testing.
View Case Study
